Behavior Change Workshop for Environmental Professionals
FROM ENVIRONMENTAL AWARENESS TO ENVIRONMENTAL ACTION: Behavior Design Workshop for Environmental Professionals
IS THIS WORKSHOP FOR YOU?
Are you a...
Program manager working to promote uptake of a sustainable behavior? (e.g. avoid single-use plastics, reduce energy use)?
Funder that wants to help your grantees use behavior change to make their projects more effective?
Communications manager seeking to craft messages that move your audience to action?
Solo practitioner or academic interested in incorporating behavior change techniques into your work?
Curious individual motivated to learn more about how to promote pro-environmental behaviors in your community?
If any of these sound like you, we invite you to join us at our practical 2-day training that will introduce you to environmental behavior design and teach you how to employ it to promote pro-environmental behaviors within your target audiences. For more information, keep reading, or visit our Training Page on our website for even more information.
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WHAT YOU'LL WALK AWAY WITH:
The knowledge and tools you need to conduct a barriers analysis to reveal your audience’s barriers, beliefs, values, motivations and more!
The ability to segment your audience and communicate more effectively with them.
You can’t communicate effectively to your target audience if you don’t understand them. After we help you segment and better understand your audience, we will show you how to use that information to communicate most effectively with them. We will share our own tips as well as other helpful external resources.
The know-how to choose which specific behaviors to target for maximum impact
It can be difficult to choose which specific behaviors your organization wants to change through your campaign. Some behaviors are easier to change, but don’t make a huge impact, while others would make a substantial impact, but seem near impossible to change. We’ll share our worksheets and other tips for navigating this complex behavior selection process.
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For more information:
Email: info@therootsolutions.org
Website: https://www.therootsolutions.org/training
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MORE ABOUT ROOT SOLUTIONS:
At Root Solutions, we partner with change-makers to bridge the gap between environmental awareness & action.
We are a nonprofit organization dedicated to providing conservationists and policymakers with tools and resources informed by the proven methods of behavioral science, allowing them to create more effective campaigns, policies, and strategies that reflect how people actually make decisions and the factors that motivate behavior that is good for the environment.