You probably know that today’s kids spend less time playing outside than past generations – as few as 4-7 minutes per day in unstructured play. You probably also know that playing outside isn’t just fun, it’s also enormously beneficial. Research has shown that children who play outside are more creative, less aggressive, less stressed and have reduced ADHD symptoms. Plus, spending time in nature as a child helps you grow to appreciate and take care of the environment as an adult.

But did you know that in 2017 Great Outdoors Colorado (GOCO) launched a multi-year, statewide campaign called Generation Wild to inspire kids to get outside? In the first year of the campaign, which featured the list of “100 things to do before you’re 12,” Generation Wild achieved a 67% awareness among surveyed Colorado moms, and about 25% of those moms shared it with someone else. 55% of moms reported that Generation Wild encouraged them to get their kids outside more often, too. This summer, Generation Wild is back – with more great inspiration for connecting kids to nature.

Join this webinar with GOCO and its partners from Sukle Advertising for more info on where Generation Wild is headed and how you can help spread the message. Plus, we’d love to hear your ideas for getting kids excited about the outdoors!