Raising More Money by Asking (and Answering) Better Questions
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Do you know what your donors are thinking? What questions do you need to ask—and anticipate—to find out? How can you use better questions to raise more money, now and in the future? As environmental educators, we are all looking for additional funding to support our work, and in this eeWEBINAR, you'll find out that a key to successful fundraising is asking smarter questions before, during, and after your interactions with donors.
This eeWEBINAR is based on Harvey's bestselling book, 11 Questions Every Donor Asks and the Answers All Donors Crave, plus an article written by Andy and Harvey, "After the Yes: 12 Questions You Can Ask Donors After They Say Yes." Smarter questions are essential for every kind of fundraising from digital to major gifts.
Speakers:
Andy Robinson (www.andyrobinsononline.com) provides training and consulting for nonprofits, businesses, and government agencies. Over the past 28 years, Andy has worked with clients in 47 U.S. states and across Canada.
Since the pandemic began in March 2020, he has designed and facilitated more than 175 online meetings, webinars, and remote workshops covering a variety of topics, including fundraising, board development, marketing, leadership development, facilitation, planning, change management, alternatives to 501(c)(3), and train-the-trainer programs.
Andy is the author of six books, including Train Your Board (and Everyone Else) to Raise Money, www.trainyourboard.com. His latest is What Every Board Member Needs to Know, Do, and Avoid. He lives in Plainfield, Vermont.
Harvey McKinnon (www.harveymckinnon.com) has been a fundraiser for over 40 years and is recognized as one of North America’s leading fundraising experts. His consultancy raises money for hundreds of non-profits in Canada and the USA. He is a seasoned trainer who has delivered fundraising keynotes at conferences around the world.
A frequent master-class trainer, he has authored six books—most recently The Healthy Nonprofit (2023) as well as How to Create Lifelong Donors (2020). His best-selling book, The 11 Questions Every Donor Asks, is a major gift training manual for fundraising departments throughout the United States and Canada. He also co-authored the #1 bestseller The Power of Giving, which has been translated into nine languages.
Harvey calculates he’s spent 100+ years on a variety of non-profit boards. His company Harvey McKinnon Associates has offices in Toronto and Vancouver and works with dozens of non-profits in Canada and the USA.
This webinar is brought to you by ee360+.
ee360+: Building a Stronger and More Inclusive Movement Through Collective Impact
An ambitious multi-year initiative, the ee360+ Leadership and Training Collaborative connects, trains, and promotes innovative leaders dedicated to using the power of education to create a more just and sustainable future for everyone, everywhere. Led by NAAEE, ee360+ is made possible through funding and support from U.S. EPA and twenty-seven partner organizations representing universities and nonprofits across the country, and five federal agencies. Through this partnership, ee360+ brings together more than five decades of expertise to grow, strengthen, and diversify the environmental education field. Visit https://naaee.org/programs/ee360 to learn more.