Tell the Economic Story of Your Conserved Lands and Trails Without Hiring an Economist

FIVE 1-HOUR SESSIONS

TUESDAYS JUNE 6–27 AND JULY 11, 2023 • 11–12 PT/2–3 ET

Economic impact is an important selling point for funding private land conservation and trails. Reliable economic figures can help coalesce support among local and state officials, who are often gatekeepers to funding for easements and acquisition, maintenance, construction, and expansion. Understanding the range of economic benefits from your land conservation and trails program can also help you expand your circle of allies and partners to include economic developers and the local business community. And it can help build public support.

A tremendous body of studies has substantiated the economic value of trails, trail networks, and conserved wild and working landscapes. These can be useful in helping you make your case, but it’s even more compelling to speak directly about the benefits of your program, your locally conserved lands, your trails.

You don’t need to hire an economist and wade through piles of complex data to understand the economic benefits of your programs. This course will help you learn to paint a broad, research and data-based picture of the economic effects of your trail system or conserved lands—or project the benefits of a proposed trail or conservation program. You will also learn how to tell that story to support advocacy, fundraising, conservation-based economic development, and stronger community relationships. You will learn and adapt a proven approach that engages community resources without hiring an economist, consultant or communications shop.

In this course, you will:

• Adapt Harbinger’s “engaged analysis” approach to outline an economic study for your conserved lands, trails and networks.

• Identify goals and match up data sources, research methods and resources for conducting your study.

• Learn how to assess and describe a wide range of economic and community benefits, and how to create simple, realistic ballpark economic estimates and projections.

• Learn when, whether and how to update old economic studies.

• Learn the basics of interpreting findings and presenting data to different audiences.

• Review model studies and reports from other areas.

Learn more about this approach to economic analysis on the Understand Your Place page and the Cameron County, Texas, profile on the Write a New Chapter page on this site. See the Working Together for the Front report for another example.

GOOD WORDS FROM COURSE PARTICIPANTS

We covered it all in this course, from generating the “usual” economic data, to engaging our community to build support through the acts of research and data gathering, to personalizing the economic story for our audiences. I had never thought about these key levers before in the context of economic analysis and yet I think they are exactly what we need. Really wonderful stuff.

Ann Welz, The Trust for Public Land

Working with Michele was a pleasure. She and Harbinger were more than flexible, and went out of their way to do everything possible to make the Economic Benefit course financially feasible for our network members. On top of that, Michele worked with us ahead of time to ensure that the course included information and examples that were relevant to our state.

We started a weekly post-course discussion group (highly recommended), which allowed participants to share ideas and compare notes. As a result, we’ve been working on plans, both at our individual organizations and collectively, for putting what we learning into action. Michele has been supporting our efforts with follow up coaching.

Donna Bissett, Maine Coast Heritage Trust

IS THERE HOMEWORK?

There is no specific requirement for work outside of the sessions. This course will equip you to apply these analytic and communications approaches yourself, and it’s designed so you can work with the information at your own pace (during the course and/or later). While there is no required homework, plan to spend about an hour a week between sessions thinking about how the concepts and tools could be applied to your program or landscape. This make it easier to dive in at more depth later.

To fast-track the outcomes, you can invest several hours a week as the course progresses and end the course with a good collection of program-specific analysis and findings. Then, take advantage of the included coaching call to fine-tune.

WHO IS THIS FOR?

Conservation land trusts • Trail advocates and friends groups • Recreation and open space program managers • Chambers of Commerce & business alliances • Community & economic development staff • Place-based & conservation organizations • Extension & community development professionals • High school and college students • Downtown & Main Street groups • Business owners & other community leaders

COURSE INSTRUCTOR

Michele Archie, Harbinger principal and lead for collaborative regional economic analyses, economic impact projections, visitor and resident surveys, outdoor recreation assessments, and peer area reviews. Michele has led more than three dozen such studies for national and state parks, World Heritage Sites, trails and other recreational and protected areas across the United States. See Michele's LinkedIn profile.

SESSION DATES AND TIMES

Five weekly sessions

Tuesdays June 6-27 and july 11, 2023 • 11-12 PT/2-3 ET

MORE DETAILS

• Sessions available for replay in case you need to miss a session or want to review.

• Includes a post-course one-on-one or team consultation session to address your particular situation and needs.

• $525 regular course fee • $425 early registration discount through March 31, 2023

• Discounts for two or more participants from the same organization or community: $425/person • $375 early registration discount

• Contact us for special rates for groups of five or more. We often work with cohorts in our courses, and can create a custom package including group meetings and coaching during and/or after the course.

SESSIONS

Five, one-hour live webinars with time for discussion and learning from other participants. Available for replay in case you miss a session or want to listen again.

Session 1: The Engaged Analysis Approach

• Engaged Analysis basics

• Data collection tools & results

• Define your objectives & study area

• Identify available resources

Session 2: Impacts of Outdoor Recreation, Tourism and Operations

• Data sources and methods for analyzing economic impacts

• Creating realistic estimates without complete data

Session 3: Working Lands and Open Space

• Economic and community value of conserved working lands and open space

• Fiscal impacts

• Resilience and ecosystem services

• Habitat and connectivity

Session 4: Community Benefits

• Quality of life and area attractiveness

• Activity levels, health and healthcare cost savings

• Property values

• Economic resilience

• Community pride and engagement

• Heritage and culture

Session 5: Telling Your Story

• Alternatives for presenting your findings

• Basics of data presentation

• Tailoring to your audience

• Using trusted messengers