Developing a Corporate Social Responsible Strategy

Coming up with an effective corporate social responsibilty strategy is something that can be done by compartmentalizing the process, breaking it down to smaller steps. The first step involves observing customer needs and preferences, as a CSR strategy should align with customers’ values, beliefs, and expectations of your business. Secondly, it’s important to consider your organization’s processes and capabilities, ensuring that the CSR strategy doesn’t place inordinate demands on your business. Next, it’s important to state your CSR strategy-related vision and goals with employees, partners, investors, and customers. It’s also important to identify KPIs and those responsible for leading CSR efforts through the creation of positions charged with leading CSR efforts. Additionally, it’s important to implement and closely track the strategy’s progress, making timely adjustments and company-wide practice and process integration to strive for long-term CSR growth. Finally, a company’s CSR initiatives should inspire passion within new and current employees, which can make it easier for them to get involved and engage.