By Susan K. Jacobson, Mallory D. McDuff and Martha C. Monroe. Presents the theory and practice for creating effective education and outreach programs for conservation. Jacobson, McDuff, and Monroe describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using mass media, developing partnerships for conservation, and designing on-site programs for parks, natural areas and community centers. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. The 2nd edition is completely updated with new examples of using social media, public participation in science, and climate change communication.  2015, Second Edition, 428pp.