Not only is there a wealth of research into what constitutes environmental behavior, but researchers in  a variety of fields also are working to understand how to change or influence environmental behaviors.  This section of the toolkit summarizes some of the key research on understanding, changing, and reinforcing pro-environmental behavior. This is not intended to be a comprehensive literature review. We have not provided citations for each statement; rather we’ve written this guide in a user-friendly, question-andanswer format, guided by common questions asked by conservation practitioners and anchored with key studies, supplemented by additional suggested resources. 

  We intend for this to be a living document, updated and augmented over time with questions from the  field and answers from research. We encourage you to contribute ideas that will help push the field ahead.  Your contributions and questions may help spur new research that will help us all learn more about how  to build a stronger conservation constituency and move more people to take conservation action.