Seven Principles for Visual Climate Change Communication

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Seven Principles for Visual Climate Change Communication

People walking and riding bikes on a bikeway through a park

This report provides a summary of the research and presents the key findings to guide practitioners in adopting an evidence-based approach to visual communication. The report emphasizes the need for a more diverse range of imagery to effectively convey the message of climate change, moving beyond the traditional focus on polar bears and melting ice. Climate Visuals aims to assist communicators in telling a more compelling visual story about climate change.